What is available other than TV?

(Competition for TV Advertisement) I am part of various social, professional and micro blogging networking sites like linkedin, toostep, bigadda, twitter, orkut and recently I came across a blog, which read: “These days pay channels have become almost common and we hardly find any free channels. We pay for the programs in the channels and...

The Changing Face of Business

Environmental, organizational and technological factors are creating a highly competitive business environment in which customers are the focal point. Furthermore, these factors can change quickly, sometimes in an unpredictable manner. Therefore, companies need to react frequently and quickly to both the problems and the opportunities resulting from this new business environment. Because of the pace...

Stock Market: Entry & Exit Strategy

It is always questioned how to best determine entry and exit strategies when trading in markets. Of course, if a trader knew exactly when to get into a market and when to get out…. wouldn’t trading be easy!! But even the most successful traders in the world can’t do that. The best they can strive for is...

Relevance of Behavioural Management

Exploring the link between Strategy and Change Management With the present times showing a greater level of uncertainty and ambiguity, it has become pertinent to understand the deeper determinants of sustainable competitive advantage. If we look at the developments over the last three years, the Indian Industry has witnessed tremendous changes – the unbundling of...

Economic Recovery…….. Reading Between The Lines

Nouriel Roubini, one of the few leading economists who correctly predicted the magnitude of the world’s recent financial troubles and said “if govts maintain large deficits, worries about excessive inflation will grow, causing bond yields and borrowing rates to rise and perhaps choking off economic growth.” He further said, “another reason to worry is that energy, food and...

COMMODITY: An Option for a different Asset Class…

Since Commodity carries a commercial value which can be bought & sold in any state (raw or final produce) and the variation in price follows the simple dynamics of supply and demand, it creates depth in the market to invest. Therefore it is more logical and easier to understand than any other asset class. Commodities...

Changing Times ……, Changing Mindset??

“Once there lived a village of creatures along the bottom of a great crystal river and the current swept silently over them all – young and old, rich and poor, good and evil, the current going its own way, knowing only its own crystal self. Each creature in its own manner clung tightly to the...

WHAT WENT WRONG?

It’s a general observation that if things are going good, there are a lot of pundits in the market who claim the credit for the good things happening, but, the moment things go wrong or don’t work as per expectations, the same pundit is not available for comments, a situation aptly described by “Success has many...

Joint Ventures: The Way Forward….

It will be a golden run for the Indian industry. The Growth rate of the Indian economy is projected to be near 8.5% for this coming year and it should remain the same way for at least next ten years to come. My belief is based on the simple theory of demand and supply which...

Viral Marketing

Going through one of the networking sites (am a member of three such sites rated on my personal scale as professional, semi – professional and social) recently, I saw an update where one of my ‘Networks’ had asked for information related to “Viral Marketing” and options for the FMCG Sector. I thought what better subject to address...