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Networking today, is fast becoming a powerful tool to identify a decent job / opportunity. Reports say, about 85% of the jobs nowadays, are being filled through word of mouth or Networking. Though, I personally don’t agree with the statement fully and think it’s exaggerated, still, one cannot discount the role of Networking in these times...

Campus Recruitment has always been the talking point amongst passing out batches in any Educational Institution. Approx. 95% of the students taking admissions in professional courses hope that after completion of their respective courses, they would be placed with well known companies at decent salaries. The current placement scenario in India is a reflection of...

Nearly 8-10 months back, every so-called “retail expert” was busy writing an obituary of organized retail in India. A South India based retailer was not paying to their vendors and employees; another in Mumbai was finding it difficult to pay money back to their PE participant. Retail organizations run by big and established business houses...

Organized retail, since its very inception in India has been a subject of discussion, related to it’s size, scope, future and moreover it’s impact on pop and mom kirana stores and farmers, for whom, this is a source of livelihood. With the entry of big national as well as international players, organised retail has crossed...

HUL, the biggest advertisers in Indian Advertising Space has been going all out on the concept of complete road block on all channels of one TV network for a day, showcasing its entire basket of products. It has done so twice in this month, first on Star TV on 17th September and next on Zee TV...

Agri Logistics with it’s various constituents is probably one of the oldest occupations in the world. In a nutshell, Agri-logistics in India can be divided into three major components: Procurement, Storage and Distribution. Agri logistics in its modern concept covers mainly agricultural output commodities and can be charactarised with various constituent operations post harvesting including sorting, grading,...

Dave Evans defines Social Media in the following way: “Social media is the democratisation of information, transforming people from content readers into content publishers. It is the shift from broadcast mechanism to a many-to-many model, rooted in conversations between authors, people and peers. Social media uses the “wisdom of crowds” to connect information in collaborative manner. Social media...

I believe most of us must have noticed the cute ad of “Airtel” featuring Madhavan and Vidya Balan, in which Madhavan pays the mobile bill or transferring money to his father’s account using mobile phone. Recent whacky ad of “Beam” college student chiding a fellow student with “aaya kya” at different places for the pocket...

(Competition for TV Advertisement) I am part of various social, professional and micro blogging networking sites like linkedin, toostep, bigadda, twitter, orkut and recently I came across a blog, which read: “These days pay channels have become almost common and we hardly find any free channels. We pay for the programs in the channels and...