Head – Marcom (Digital Communication)

Position: Head – Marcom

Location: Navi Mumbai

Experience: 8 – 13 Years

Salary Budget: INR 15 – 18 Lacs

Industry: BFSI / Fintech (Preferably)

About the Client:

Our client is a pure online trading platform from a leading Financial Services Group, which will allow you to use the most technically advanced channels of trading at the fastest speed with the lowest cost with the flexibility to trade from any part of the world.

Purpose:

The professional should possess sound knowledge in Marketing Communication and skillfully lead a team to conceptualize, drive and deliver the Digital communications strategy.

Job Role:

• The incumbent will be responsible for developing, overseeing and implementing the end-to-end MarCom strategy particularly Digital to create brand presence and leverage the value proposition.
• Design a strategy that promotes the program objectives as well as messages to key stakeholders.
• Proactively facilitate the development of programmatic marketing strategies and communications while keeping it aligned with the strategy.
• Develop and maintain marketing and communication interfaces.
• Develop a PR/ advocacy and media strategy including digital and social media to mainstream the innovation and last mile conversation leading to brand strengthening.
• Develop and nurture a bank of resources critical to the design and implementation of various communication assignments.
• Ensure language and message synergy across marketing and communication materials to stakeholders.

Job Requirements:

• Guide/lead updation of brochure(s), website and newsletter content as required.
• Coordinate the design, plan, rollout and assessment of communication campaigns.
• Communication Needs Assessment (CNA).
• Coordinating towards successful implementation of the Annual Program Plan, Annual Marketing Plan, Annual Reports and Performance Updates for internal / external stakeholder interfaces.
• Engaging and coordinating with other functions Program, Finance and HR to address overall organizational needs efficiently and effectively.
• Manage all of the above ensuring high quality, robust delivery and cost effectiveness.
• Ensure robust systems and processes are established and implemented across the function for ensuring seamless, effective dissemination and outreach of our work in line with the organisational vision.

Desired Profile;

• A go-getter and resourceful professional with 8 – 13 years of experience preferably in Fintech / BFSI / ECom.
• A Marketing Communication professional with expertise in Digital Communication Strategy.

NOTE: Interested professionals can email their Word File CV with Current & Expected Salary and Notice Period to: molly@teamrecruiter.in